Xbox: E3 Campaign Banners

MEDIUM
Desktop banner ads.  

SITUATION
During the week of the E3 Conference, Microsoft Retail ran promotions on products such as the Xbox One S console.  These banners would be featured on the egmnow.com website and would direct traffic to walmart.com.  

PROCESS
These banners were executed by utilizing a look and feel originally established by the Marketing Communications team at Microsoft.  This look/feel was adjusted by utilizing the Walmart brand typeface, as well as establishing the type lockup, and placement of device.