T-Mobile Home Internet: Product Launch Campaign 2021

MEDIUM
Art Direction and concept exploration for animated digital display (storyboards), social media image, email and direct mail. 

SITUATION
Wunderman Thompson was hired by T-Mobile to create a campaign for the launch of their Home Internet product. The target market included people living in rural areas. 

PROCESS
In collaboration with the Associate Creative Director, I helped with the brand extension for T-Mobile Home Internet. Utilizing photography, animation, and the established brand colors, various concepts were explored.

NOTE
This work was in the exploratory phase and not yet launched in the market, so should be considered spec.