Oiselle: Case Study

MEDIUM:
Desktop and mobile UI layout for e-commerce. 

SITUATION:
Oiselle, a Seattle-based running brand for women has achieved success with PR, but still is relatively unknown amongst non-runners. They were seeking
a refresh of their website that would better express their “feminine fierce” vision. 

PROCESS:
First the process began with a competitive analysis of the brand. Then, mood and style boards were created using various photography, typefaces, and design elements.  Wireframes were then created for the layout of the website pages. The final result being desktop and mobile pages created using a look/feel that would incorporate Oiselle’s brand, but with an added Northwest vibe.  

NOTE:
This work was created in a UI/Visual Design class. It never launched in market, and should be considered spec.