Molly Moons: Flavor Contest

MEDIUM
Concept development mood-board, illustration, desktop and mobile landing page.  

SITUATION
Molly Moon’s, a Seattle-based chain of ice cream shops has a large local following, but with the opening of rivaling Salt & Straw they now have more competition in Seattle.

PROCESS
In order to help them stand out against the competition, Molly Moon’s needed to increase the variety of their seasonal flavors.  In order to achieve this, a contest was established, encouraging customers to submit their ideas.  A mood board and a background illustration of sprinkles were created in order to help establish the look/feel of the landing pages.  

NOTE
This work never launched in market, and should be considered spec.