AT&T: CaaS buyflow offer for American Airlines
MEDIUM:
Banners, offers and a hero image that would live in the American Airlines mileage plan customer-specific Buy Flow.
SITUATION:
Through a partnership with American Airlines, AT&T needed to convert American Airlines mileage plan customers into AT&T customers.
PROCESS:
Utilizing the AT&T design system components and brand, I created mockups of the Buy Flow (customer experience). This included
the product landing page (PLP), product detail page (PDP), plans and add-ons page, review cart, and thank you page. In addition, a sticky banner was included at the top with a toll-free number (TPN), where American Airlines mileage plan customers could call to redeem the offer.

