Microsoft: A dAI in the Life

MEDIUM:
Creative concept art direction, digital display ad, social media and article HP imagery. 

SITUATION:
Prior to their official launch of CoPilot, Microsoft needed to showcase how AI was being used within their company by employees.

PROCESS:
Headshots were taken of each employee, while various design elements and color ways were explored to showcase how AI was used within their lifestyle. My role in this project included the establishment of the “A dAI in the life” concept and its look/feel. This article was actually posted by Microsoft CEO, Satya Nadella on LinkedIn, which is definitely a nod to a job well done.